Website Project Brief | EarnDee Limited

01 / CLIENT

Let's start with you.

Tell us who we'll be working with and how you'd prefer to communicate during the project.

Full name * Enter the name we should use when communicating with you.

Business / company name * Use your public-facing business or brand name.

Email address * We'll use this address for project communication.

Phone number * Include your country code where possible.

Country * Where is your business or primary market based?

City Optional — useful for local businesses and SEO planning.

Preferred contact method *

Choose the channel you check most reliably.

Email Written project communication Phone Voice calls WhatsApp Quick messaging Video call Meetings and walkthroughs

02 / BUSINESS

Tell us about the business.

Context about your business helps us make better strategic, content and design decisions.

Business description * Briefly explain what your business does, who you serve, and what makes you different.

Products / services * List your main products or services and briefly describe them.

How long has the business operated? This helps establish how established the brand is.

Current website URL Leave blank if you do not currently have a website.

Existing online presence Tell us where your business is currently active online.

Social media links One profile per line is easiest to review.

03 / GOALS

What should the website accomplish?

Choose the outcomes that matter most. You can select more than one.

04 / AUDIENCE

Who are we designing for?

Understanding your audience helps determine messaging, layout, content hierarchy and conversion strategy.

Who is your ideal customer? * Describe the person most likely to buy from or engage with your business.

Typical age range Choose the closest audience range.

Gender, if relevant Only answer this if it matters to your offering.

Location / market * Where are most of your customers located?

Profession / customer type Describe their role, lifestyle or customer category.

What problems do your customers have? Understanding the problem helps us position your website around customer needs.

05 / PAGES

Let's map out your website.

Select the pages you believe you need. This is not final — we can refine the sitemap during planning.

Which pages are most important? Tell us which pages deserve the strongest strategic attention.

06 / DESIGN

How should it look and feel?

Give us a sense of your visual identity and the impression you want visitors to have.

Brand assets

I have a logoExisting logo files are available No logo yetLogo may need to be created separately Logo in progressBrand assets are being developed

Brand colors

YesWe already have defined colors NoDesigner should explore the palette Not sureWe need recommendations

Brand guidelines

YesWe have formal brand guidelines NoNo formal guide exists SomewhatWe have informal guidelines

Preferred primary color

Optional. Leave the default if you want us to recommend a color.

Preferred secondary color

Optional supporting brand color.

Describe the visual style you want Describe the mood, visual character, typography, layout or interaction style you have in mind.

Reference websites Share websites whose design, structure or functionality you admire. One URL per line.

07 / FEATURES

What should the website be able to do?

Select the functionality you expect. We'll use this to estimate complexity and implementation requirements.

Feature details / integrations Describe anything about the selected features that requires special consideration.

08 / CONTENT

Who is responsible for the content?

Content quality has a major impact on design, SEO and conversion. Tell us what already exists.

Content responsibility *

I will provide all content Text and content will be supplied by me. I will provide some content I need help filling the gaps. I need help creating content Planning and writing support is needed. Professional copywriting I want professionally written website copy. Not sure yet I need advice before deciding.

Existing text / content Tell us what content already exists and where it currently lives.

Product descriptions Relevant for stores or businesses with many products.

About-us content

Testimonials

Frequently asked questions

Let's cover the technical basics.

No technical expertise is required. Only provide information you already know.

Do you already have a domain?

YesI own a domain. NoI need to register one. Not sureI need guidance.

Do you already have hosting?

YesI already have hosting. NoI need hosting. Not sureI need guidance.

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Security reminder

Never enter passwords, API keys, credit card numbers, banking credentials, hosting passwords, authentication tokens or other sensitive credentials in this form.

Other technical requirements Tell us about systems, platforms, integrations or technical constraints you already know about.

10 / SEO

How should people find you?

SEO means Search Engine Optimization — improving how your website appears in search engines such as Google.

SEO requirements *

Basic SEOTechnical foundations and page optimization. Advanced SEODeeper strategy and ongoing optimization. Local SEOImprove visibility in local searches. E-commerce SEOOptimize product and category pages. Not sureRecommend what would be appropriate. No SEO requiredSEO is not part of this project.

Main keywords Words or phrases potential customers might type into Google.

Target locations Important for local or regional search visibility.

Competitor websites Websites competing for the same customers or search terms.

Google Business Profile

YesWe already have one. NoWe don't have one. Not sureI don't know what this is.

Existing SEO information Only share non-sensitive information. Never provide account passwords or private access tokens.

11 / BUDGET & TIMELINE

Let's understand the project scope.

Budget and timing help us recommend a realistic scope, technology approach and delivery plan.

Estimated project budget *

Choose the range closest to your current expectation.

Under $500 $500–$1,000 $1,000–$2,500 $2,500–$5,000 $5,000+ Not sure yet Prefer to discuss

Desired completion timeframe *

ASAPAs soon as practical Within 2 weeksFast turnaround Within 1 monthApproximately four weeks 1–2 monthsStandard project window 2–3 monthsMore flexible scope FlexibleNo fixed deadline Specific dateI have a target date

12 / REVIEW

Everything looks good?

Review your project brief before submitting it. You can edit any section without losing your progress.

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One last security reminder

Never submit passwords, API keys, payment card numbers, banking credentials or private authentication tokens.

Let's build something worth visiting.

Your website,
properly understood.